Objective
The objective of this project was to to choose an established coffeehouse brand and apply my knowledge of UI/UX to successfully rebrand the company. This included a new logo, new mobile presence and how the new design would be utilized in product lines.
Software used: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Welcome to Pie in the Sky Cafe
Located just around the corner from the Martha’s Vineyard ferry terminal, and just at the end of the Shining Sea Bike Path, the Pie in the Sky Café has been a staple in Woods Hole, MA for over thirty years. Fresh coffee, pastries, breads, sandwiches, and soups are just some of the fresh-made items that are available daily. Their current slogan is “Baked in the Hole since 1982.”
Inspiration
The inspiration for this design came from a multitude of ideas. The fact that Woods Hole is literally at the very edge of the east coast, the sun came into mind.
Sketches
Rough sketches were created be able to quickly decide what elements would be used when recreating the logo.
Color Scheme and Typography
Re-Brand Overview
Final Logo
Conclusion
The rebranding of the Pie in the Sky Cafe showed me the importance of designing for the client. The use of colors, typography, and imagery need to work in a way to not distract from one another and work in conjunction to bring about a full esthetically pleasing appearance. Fully developing the UI/UX for the brand allows the client to feel the full effect of the new experience that they will be able to offer to their customers.
Like What you See?
Does your company need a logo re-brand, product ideas, or an entirely new online experience?